Adobe Tech Summit | Yolkcreativestudio

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Adobe

Adobe Tech Summit 2021-2022

Design: Tianyu Qiu, Wilson Tang, Ana Mader, Jenny Gartner, Nevin Mizelle,

PM: Shane Casado

Development Team: Steven Combs

Project Snapshot

Adobe Tech Summit is an annual internal event for all Adobe's tech team around the world to gather together and share ideas, demos, and information with each other. The event is hosted on multiple platforms, which contains both a web experience and a 3D immersive experience called Topia. Due to the pandemic, the 2021 event and 2022 event were combined into one larger virtual event.

Client /

Adobe

Service /

Adobe Tech Summit digital experience Design

Role /

UX/UI Design Lead

Agency /

Freeman

Year /

2021-2022

Design Context

Tech Summit Goal & Purpose

Creativity: Adobe supports creators of all ages and backgrounds so they can use their creativity for good, express themselves, and reach their full potential.
Sustainability: Adobe always finds new ways to conserve natural resources, that finds big benefits for the business, customers, and communities.
Community: Adobe empowers people and partners to better the world.

Changing the world through digital experiences.

Great experiences have the power to inspire, transform, and move the world forward. And every great experience starts with creativity.

Solutions

Adobe Creative Cloud

Photography, design, video, animation, web and mobile user experiences, and more.

Adobe Document Cloud

Create, edit, share, scan, and sign digital documents.

Adobe Experience Cloud

Content management, personalization, data analytics, and commerce.

Our goal is to design experience for Adobe Tech Summit attendees to fully engaged with Adobe's newest technologies and innovations within different divisions of the company. Explore opportunities to demonstrate Adobe's analytics and cloud services.

Information Architecture Map

Using the Information Architecture Maps to understand different experiences on different Platforms.

Web Experience sitemap

Branding & Visual Design

Website User Experience Design

The web experience design intends to give attendees the direct information and contents for them to engage.

Home Page Pre-Event Launch

There are a numerous of contents and information being released before the event official launches.

Home Page Final Event Product Launch

The full launch of the product/event includes additional features for attendees to have live interactions and engage with live stream contents.

My Schedule Page

Users would be able to use My Schedule to customize their own agenda.

Tech Summit Agenda Page

The page provides information about the entire event agenda across the three week period, which also gives attendees easy access to major sections of the event activities.

Event Agenda – Tech Summit Week_Pre Event.png

Tab to switch different week agenda

Session Catalog

A master catalog page that contains all the sessions, demos, and activities on both website and Topia.

Session Detail Page (On-Demand Content)

Session Detail Page (Zoom Embed for Live Sessions)

Topia
(A virtual 3D immersive event space)

Topia is a 3d virtual space Adobe Tech Summit designed to create a virtual interaction for Adobe Tech Summit Attendees.

Overall Map Layout

This the overall map of the Topia space, where attendees will arrive here from the website, and they will be able to freely move their avatars in the space with their keyboard and mouse.