Tianyu Qiu

About

I came to UX design through theatre, fine arts, and a decade of building things nobody had asked for yet.

I studied theatre design at the University of Illinois, then fine arts at Parsons School of Design. I spent years doing the kind of work that teaches you what a problem actually looks like before anyone has named it — stage design, experiential pop-ups, trade show exhibits, brand work for clients who didn't know what they needed until they saw it.

Freeman was where I first touched UX — designing web experiences for large-scale events and realizing that the design problems I found most interesting were the operational ones. What happens when the system breaks? Who fixes it, and how? What does an interface look like when the person using it is under pressure and has no time to think?

At Deloitte I've spent four years working on exactly those problems. Supply chain optimization for aerospace. Financial dashboards for CFOs. Cash break resolution tools for one of the largest custodial banks in the world. The work is complex, the clients are demanding, and the design has to earn its place by being useful before it's beautiful.

I use AI across every phase of design work now — Gemini and Claude for research synthesis, interview analysis, and design critique on client engagements; Claude Code to build on my own time. The shift has been significant. I go from rough idea to working product in days, and that compression has changed what I think is possible for a designer. I’m not waiting on engineers to build what I’m imagining. The line between designing something and shipping something has collapsed for me, and I think that’s where the most interesting work in this field is heading.

I'm looking for what comes next — a product role with depth in a single industry, where I can build on a problem long enough to actually master it. Financial services, aerospace and defense, logistics, and data-heavy operational domains are where my experience is deepest and my interest is highest.

I live in Cresskill, NJ. I have a son. I still make art.